PC Game Pass: Three-4-One

To spread awareness for PC Game Pass, we released an over-the-top, tongue-in-cheek BTS mockumentary of the making of Three-4-One’s music video. Released on Myth’s Twitter account with amplification from others, fans had to generate 5k likes to unlock the music video. The video featured Three-4-One singing and dancing through a PC Game Pass wonderland and left fans clamoring for more.

Throughout production and post production, I collaborated with fellow agency creatives to bring our vision to life.