Pokémon Go: Season of Go

As trainers across the world returned to their daily routines post-pandemic, we were excited to partner with Niantic Labs for the new season of Pokémon Go. We crafted a live action rallying cry that aimed to reconnect trainers through IRL events and activations—encouraging them to keep going all summer long.

I was fortunate enough to partner with fellow agency partners to sell through this concept, and bring it to life in a multi-location shoot across Los Angeles. I then helped oversee post-production that brought the Pokémon creatures to life.