Diablo II: Resurrected
As creative lead for the Diablo social channels, I was excited to spearhead the social campaign for the game’s launch. From beta announces to launch day, we created a suite of social trailers and activations that reignited the fans of the original. I oversaw and collaborated with a team of designers, editors, and motion graphics specialists to produce a month of content in the lead up to one of Blizzard’s biggest launches of the year.
Diablo: Remixed
With the ability to toggle back and forth between the original and remastered graphics while playing, nostalgia was a huge driver for Diablo fans. Tapping into this, we worked with Josh Carter and Sueco to remix the iconic soundtrack with modern electronic influences and housed them in a old-school style Winamp player that debuted as a YouTube live listening party.
Launch Campaign
In the lead up to launch we engaged with fans multiple times a day by posting trailers, countdowns, reactive content and more. We focused on using footage from the remastered in-game cinematics, bringing Diablo II into the modern age.
Open & Closed Beta Push
To build even more anticipation for the closed and open beta sessions, we aimed to educate players on what upgrades and new features Diablo II: Resurrected would bring. We created promos that highlighted boss battles, classes, skill trees, and cross play that would engage excite hardcore fans and introduce the genre for new players.
Diablo’s Dark Gifts
Serving Diablo comes with it’s own rewards, just not what you’d hope for. Partnering with Fooji, we created a social giveaway where Diablo’s loyal servants received loot from the dungeon floors. By tweeting #HailDiablo, fans were entered to receive a special delivery from Hell itself. The packages included everything from real animal skulls to scorpion lollipops to taxidermy rats and more. Everyone also received a game code to play Diablo II: Resurrected.
