Peacock | Twisted Metal
With season two of Twisted Metal coming to Peacock, we tapped into our twisted sense of humor to create a campaign that introduced fans to an expanding cast of characters. As the lifelong gamer on the team I was uniquely suited to act as creative lead on this project, steering ideas and execution from the beginning to final delivery.
Custom Shoot
I had a blast with the Peacock team on set in Toronto to capture bespoke footage that would be used for social assets, trailers, out of home, and more. I collaborated with our director and partners at Peacock to art direct the shoot while also crafting copy and concepts. We captured each character on a rotating pedestal, along with cinematic motion portraits and line reads that became part of a toolkit that various teams (both agency and client side) would be able to utilize throughout the campaign.
Social Campaign
Headed into the premiere of season 2, I led the team as they ideated and produced social content for Twisted Metal. I oversaw and participated in the concepting, pitching and production of these assets while mentoring the team to ensure they picked up new skills and sharpened their creative eye.
