Peacock Social
As one of the Creative Directors on our social retainer with Peacock, it was a pleasure to be able to lead ideation and oversee mid level creative teams as they sharpened their skills. Quarter over quarter we collaborated closely with our partners at Peacock to create a range of social assets for new shows coming to the platform. We pivoted quickly between reality, drama, comedy, thrillers—producing content for every genre.
BTS & Custom Capture
For each new season of shows on Peacock, we ideated on concepts that used BTS footage that was captured on set, as well as custom capture concepts. For Ted, I was lucky enough to visit set and capture Alanna Ubach transforming into Susan. On shows like Laid the team and I brainstormed junket content that we then edited into social videos. For other shows like PONIES, I poured through BTS interviews and footage to create short form social concepts.
Daily Social Content
To engage fans beyond simple clip pulls, we also tapped into social trends to create culturally relevant posts for each show. These posts not only brought awareness and drove tune in, but also supported Peacock’s relatable tone of voice on social.
